Privacy Policy
Welcome to Adventure Sports Medicine (ASM)! This Privacy Policy describes how personal information is collected, used and stored through use of our clinic management platform (Jane) and through use of our websites and web-based resources. We refer to our platform, websites and web-based resources as the “Services”.
Why ASM Collects Personal Information
ASM collects personal information in order to provide our Services to our Subscribers, to learn about use of our Services (for improvement, accessibility and relevant content), and to provide you with information about our Services, including services and promotions. We collect only the minimum amount of personal information needed for these purposes. We do not sell or trade personal information.
Information ASM Collects from You
Contact Information. We collect your contact information, such as your name, email address and organization, when you fill out our online forms or set up your user account for our Services. We use your contact information to activate your user account, give you access to the Services, and to send you notices about your user account. We may also use your contact information for marketing purposes, such as promotional emails, direct mail and sales contacts. You can opt-out of our marketing communications at any time by unsubscribing.
Billing Information. When a Subscriber subscribes to our Services, we also collect credit card information to process payment. Credit card information is provided directly to our payment processor and is processed in a PCI-compliant manner. We do not keep your credit card information. Note that when credit card information is referred to as being “stored”, this means we have a “token”. The token replaces sensitive information and acts as a non-sensitive placeholder that can be used by the payment processor to reference your credit card information when payments need to be processed.
Social Media. If you login to our Services using a third-party sign-in service, such as Google, Facebook Connect or Twitter, we will receive personal information from those services, such as your name and email address in order to pre-populate our online forms. We also include social media “Like” and “Share” buttons on our websites. These features may collect your IP address and the page you are visiting on our website. They may also set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policies of the third parties who provide them.
Billing Information. When a Subscriber subscribes to our Services, we also collect credit card information to process payment. Credit card information is provided directly to our payment processor and is processed in a PCI-compliant manner. We do not keep your credit card information. Note that when credit card information is referred to as being “stored”, this means we have a “token”. The token replaces sensitive information and acts as a non-sensitive placeholder that can be used by the payment processor to reference your credit card information when payments need to be processed.
Social Media. If you login to our Services using a third-party sign-in service, such as Google, Facebook Connect or Twitter, we will receive personal information from those services, such as your name and email address in order to pre-populate our online forms. We also include social media “Like” and “Share” buttons on our websites. These features may collect your IP address and the page you are visiting on our website. They may also set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policies of the third parties who provide them.
Patient Data
At ASM, we use our clinic management software to collect personal information from our patients and create patient records. These records may include a patient’s name, address, health insurance and billing information, medical charts, appointment history and other patient data (“Patient Data”). This information is sometimes referred to as “personal health information”, “protected health information”, “data concerning health” or “sensitive data” depending on the location of the Subscribers and the privacy laws applicable to them. If you are a patient, Patient Data is collected from you when you visit your ASM and when you set up an account with us through our online booking website.
Patient Rights. Patients have certain rights with respect to their Patient Data, which may include knowing what information ASM has about you, correcting any inaccurate Patient Data, obtaining a record of your Patient Data and, in certain circumstances, deleting or removing your Patient Data. Please note that ASM has strict legal and regulatory obligations around Patient Data and may not always be permitted to delete or remove Patient Data.
Questions about Patient Data. If you have any questions about your Patient Data or wish to exercise any or your patient rights, please contact ASM.
Patient Rights. Patients have certain rights with respect to their Patient Data, which may include knowing what information ASM has about you, correcting any inaccurate Patient Data, obtaining a record of your Patient Data and, in certain circumstances, deleting or removing your Patient Data. Please note that ASM has strict legal and regulatory obligations around Patient Data and may not always be permitted to delete or remove Patient Data.
Questions about Patient Data. If you have any questions about your Patient Data or wish to exercise any or your patient rights, please contact ASM.
Sharing Your Information
We do not sell or distribute personal information to third parties for their own commercial or marketing purposes. Only in the following cases will we share any personal information.
Corporate Transactions. We may share personal information in connection with negotiating or carrying out a financing or acquisition of our business, a merger or amalgamation with another business, or a sale of all or part of our company assets. Before sharing personal information, we will ensure that appropriate confidentiality and non-disclosure undertakings are in place. We will not share Patient Data in these circumstances.
Compliance with Laws. We may disclose personal information to a third party if we are required to do so by applicable law, government request, court order or regulatory body. We may also be required to disclose personal information to enforce our legal rights, to enforce security requirements, or to respond to an emergency which we believe, in good faith, requires us to disclose personal information. In such instances, if permissible, we will make every reasonable effort to give you as much notice as possible regarding the disclosure of your personal information, what information was disclosed and why. We will not disclose Patient Data unless legally required to do so.
Corporate Transactions. We may share personal information in connection with negotiating or carrying out a financing or acquisition of our business, a merger or amalgamation with another business, or a sale of all or part of our company assets. Before sharing personal information, we will ensure that appropriate confidentiality and non-disclosure undertakings are in place. We will not share Patient Data in these circumstances.
Compliance with Laws. We may disclose personal information to a third party if we are required to do so by applicable law, government request, court order or regulatory body. We may also be required to disclose personal information to enforce our legal rights, to enforce security requirements, or to respond to an emergency which we believe, in good faith, requires us to disclose personal information. In such instances, if permissible, we will make every reasonable effort to give you as much notice as possible regarding the disclosure of your personal information, what information was disclosed and why. We will not disclose Patient Data unless legally required to do so.